One of the things I learned kind of made me sad. I always assume that everyone in them as a little psychic ability in them. Just your gut instinct on why you do or don't do something. This book tells me it's just because my brain is moving a lot faster than I thought that it was. Which FINE OKAY SCIENCE but that's just a little bit less fun.
The two parts of the book that I found the most interesting were:
The Pepsi Challenge. A thing when Pepsi did a study giving people one sip of Coke and Pepsi, with the sippers not knowing which was which, to see what they prefered. That section goes into what was weird about that study (who ever drinks just one sip of something?), what factors made it turn out the way that it did and finally an answer on why New Coke was a thing.
The other part was the very very end about people auditioning for orchestras that play their instrument behind a screen. It is supposed to help take out people's bias and holy cow it sounds like there's a lot of bias floating around in that world! Basically, women can't play brass instruments. Stick to the flute and the violin and the clarinet women of the world or else be ready to face some unfair and unbiased scrutiny! #smashthepatriarchy
I gave this book a solid 3 out of 5. Some of it was interesting but then some of it seemed to go on for far too long on any certain topic.